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Reynolds, if you can’t beat them join them

For the past two years, we have seen big tobacco companies gradually begin to offer ecigarettes in addition to their traditional cigarette brands. Lately, RJ Reynolds announced their electronic cigarettes "Vuse".

Vuse Vibe is a pre-filled, closed vapor tank system with a rechargeable battery. It is available in four styles: original, melon, mint and nectar.

Reynolds' Vuse tank style goes nationwide

After testing the ecig line in a limited market of four states, R.J. Reynolds Vapor Co. has gone national once again with another style of its top-selling Vuse electronic cigarette, this time with its answer to vaporizer competition.

In recent years, Reynolds has taken an "if you can’t beat them join them approach" by incorporating internally developed vaporizer technology in the next phase of Vuse innovations.However, Even with vast resources to back the expanded product line, RJ Reynolds will have to work hard to catch up with the growing world of electronic cigarettes.


“Vuse Vibe takes the popular vape pen format and simplifies it for adult tobacco consumers,”

“It’s the perfect combination of performance and simplicity.”

“This is another example of our commitment to leading the transformation of the tobacco industry.”

said Brian Stebbins, president of Reynolds Vapor.


Vibe is now available in more than 25,000 retail stores nationwide, including locally at Quality Mart and Sheetz convenience stores. Sealed, pre-filled replacement tanks are available in packs of two.You can expect to see Vuse ecigs in a retail location near you soon. If you have tried Vuse, we would love to hear from you!

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